Lecture objectives
1. The student explores the first factor in the development of multinational business;
2. The student learns about the type of market that multinational corporation focus on;
3. The student understands the term multinational corporation;
4. The student understands and learns about the three manufacturing processes that a company can establish in foreign countries.
5. The student studies an applied case study of a multinational company;
6. The student learns about a company active in the foreign trade sector, which is Coca-Cola;
7. The student explores the historical background of the company being studied;
8. The student learns about the secret of the success of the Coca-Cola Company and how it reached global status and still maintains its international status.