Objective of advertisement:
To increase support: advertising increases the morale of the sales force and of distributors, wholesalers and retailers.
To stimulate sales amongst present, former and future customers. It involves decision regarding the media.
To retain loyalty: to retain loyalty of present and former consumers.
To protect an image: advertising is used to promote an overall image of respect and trust for an organization.
To communicate with consumers: this involves regarding copy.
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